Erin McCamley: Web Portfolio


window seat


Logo


Erin McCamley Logo

Website


Erin McCamley Website

Blog


Erin McCamley Blog

Merchandise


Erin McCamley Merchandise

Erin McCamley


As a recording artist, actress and activist for social change, Erin McCamley needed a website that could grow with her career.

Challenge: Create a website anchored in Erin's singer-songwriter identity while enabling her to showcase additional talents: conducting, birth chart analysis and merchandising.

Action: Using items from Erin's wardrobe, Heather created understated designs that let Erin's music take center stage. Content focused on her singer-songwriter story. And as for future growth -- the merchandise section will ensure that revenue drives innovation. After the site launched, Liftoff Marketing worked with Erin to create videos and marketing strategies on Facebook and Google Ads as well.

Result: Erin is a working conductor in Cincinnati with two full-length albums available on iTunes!

Roles


design, branding, logo design, website, content, merchandising

Year


2012

Website


erinmccamley.com

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