DAM the Sugar: Web Portfolio


window seat


Logo


DAM the Sugar Logo

Website


DAM the Sugar Website

DAM the Sugar


Marketing Consultant Steve McCamley suffered from weekly migraines for years before discovering that processed sugar caused the pain. He eliminated processed sugar from his diet and wanted to help others with sugar related issues experience pain-free living. "DAM The Sugar" (D = Diabetes, A = Alzheimer's, M = Migraines) was born.

Challenge: Promote the idea of "DAM The Sugar" with low-budget, high-octane marketing.

Actions: Versus building a traditional website, which would require heavy promotion and constant visitor traffic vigilance, Liftoff and Steve created a Facebook/Twitter community devoted to life beyond processed sugar.

Result: Steve meets with Liftoff quarterly to work on his content plan and galvanize his sugar-free audience! Visit DAM The Sugar to learn how tasty this diet can be.

Roles


design, branding, social media design, social media coaching

Year


2012

Website


facebook.com/damthesugar

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